This isn’t a post about cancelling people but instead our thoughts on the reality of putting people on pedestals without them earning it.

We live in a social world where expertise is packaged, monetized, and fed to us nonstop.

Podcasts, newsletters, Instagram and TikTok clips all offer certainty, authority, and answers. And somewhere along the way, we started confusing visibility with virtue, confidence with character, and loudness with trust.

Peter Attia is one of them. If you follow the health & wellness, and longevity space, you no doubt know the name. He’s built an empire and charges handsomely for it. Go no further than the recent 60 Minutes interview to understand how big Attia is.

This past weekend, Attia’s name (and Deepak Chopra) surfaced in renewed public discussion tied to the Jeffrey Epstein document releases. Over one thousand emails between the two, one of which Attia told Epstein that pussy was “low-carb.”

Just “friendly locker-room talk” or more salacious. We’ll never know and don’t care, thats not the point of this post.

Choose Who We Elevate

Author got us thinking this weekend after he posted the following:

He’s right, the influencers on your screen are not your friends, and the “experts” you repost and quote are often as motivated by audience capture and revenue more than plain truth or being good people.

Whether it’s a jacked influencer selling protein powder or their coaching services, or a polished thinker selling the secrets to a longer life, never forget, you are the product—your attention, your trust, and your time are the currency.

So choose who you align with wisely.

This doesn’t mean every creator is a villain, but it’s a loud reminder to stay grounded in reality. Take that podcast with a grain of salt, and don’t trust without skepticism.

When we outsource our values to people we’ve never met or people that have never done the thing they’re talking about, we’re building our identities on a foundation of highly curated soundbites rather than lived character.

You can learn from someone without worshiping them, and you can listen to a perspective without aligning your entire moral compass to it.

We need to stop hanging our hats on certainty delivered through a microphone and start trusting our own intuition and the communities we actually inhabit.

This moment isn’t just about Peter Attia. It’s just one example of someone people didn’t question – morally or professionally.

But this is a moment and reminder we all need: Be careful who you put on a pedestal. We all fail eventually—that’s just life—but when these ‘experts’ fall, what really cracks is the illusion you built around them. If you’re not tribal, no big deal. But if you are, you’re whole world might get shaken.

Stay curious and most importantly, stay bound to the reality of who you are, not who you follow is pretending to be.

As always. Step away from the screen. Touch some grass. Hit goals. Stay moving.

*To be clear: appearing in emails or documents is not proof of wrongdoing, and Attia has not been charged with any crime. But the reaction—the disappointment, the unease, the reassessment—says less about legal guilt and more a trap we all fall in.