Author: Scott Baldwin
-
WHOOP’s Next Move Is a Blood Test.
Specialized Panels bring domain-specific blood testing to Heart Health, Performance, Metabolic Health, and makes it actionable
-
Strava Drops Spring Updates
Annual best efforts, new languages, event discovery, and a smarter way to tag your training — here’s what changed.
-
The Brand That Sold You Wellness May Have a Chemical Problem
Texas Attorney General Ken Paxton launched a formal investigation into Lululemon over the potential presence of “forever chemicals” in its activewear.
-
Refuel Fast: Carbs Protect 30% of Next-Day Performance
The three-hour recovery window that can make or break your next session
-
Music Festivals are the New Wellness Retreats.
Festival attendees are trading in Tallboys for 5K’s. Why this isn’t just a phase
-
Nike Makes A Big Community Play
Nike x Fleet Feet Partnership pushes Nike closer to everyday runners
-
Technogym Crosses €1 Billion in Revenue
The Italian fitness giant proves the legacy brand is still growing
-
On Just Hit Reset. It Might Not Be Alone
Nike’s CEO exhaustion suggests this isn’t just one brand figuring things out
-
Ciele Launches Icon
From run hats to race-day gear, Ciele is betting temperature control is the next real performance edge.
