This week felt like a pretty honest snapshot of where endurance, health, and wellness are heading right now.
From nutrition and recovery to women’s performance gear and wearable tech, the theme across the industry feels increasingly practical: brands are trying to meet athletes where they actually live and train, not just where marketing campaigns say they do. That showed up in a few different ways.
Let’s get into it!
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On kept pulling at the thread of what running is supposed to feel like with its shift from Soft Wins to Real Energy, moving away from performative run culture and back toward the momentum running gives people in everyday life. Less hustle douche bag theater. More actual miles.
KIPRUN and SMOON pushed women’s health further into the performance conversation with integrated menstrual running shorts designed to remove one more barrier from training. It’s the kind of product that makes you wonder why the industry didn’t think of this sooner.
ŌURA made a strategic move into gesture control with its Doublepoint acquisition, hinting at a future where wearables may be controlled more by movement and AI than by tapping through apps. We like ŌURA, but like most athletes, we’re keeping one eye on how these companies handle the massive amount of personal data they’re collecting.
MyFitnessPal made a play for the future of nutrition tracking by acquiring AI startup (and unicorn) Cal AI, signaling that food logging may soon look very different. Nutrition apps have existed for nearly two decades, but tools that can analyze food from images and simplify tracking are pushing the category into new territory.While the acquisition is not a surprise, for us, MyFitnessPal was. Let’s see what they do with Cal AI.
We’re huge Chomps fans and have said it to just about anyone who will listen. After nearly eight years without launching a new protein, the brand introduced chicken sticks in three flavors — Original Chicken, Nashville Hot, and Savory Breakfast — each delivering 12 grams of protein, 80 calories, and zero sugar.It’s a simple move, but a smart one in a category where chicken is still underrepresented despite being America’s most consumed protein.
Bro company Kane also dropped something new: an open-backed recovery shoe. The idea is simple — recovery footwear for the in-between moments athletes actually live in: moving between the cold plunge, locker room, gym floor, or just walking out the door after a long day.
We own a pair of Kane recovery shoes and like the direction here. Sometimes you just want to slide into something comfortable without fighting a party strap.
And finally, Quintana Roo added the FastTT 2.0 aerobar as an upgrade option on its flagship triathlon bikes, continuing the brand’s push toward highly adjustable cockpit setups for athletes chasing marginal gains. Because in triathlon, if you’re not chasing watts, are you even racing? But seriously, the company is working with so many great components now, you can Frankenstein a killer bike.
In Case You Missed It
If you’re training through March and trying to dial in more than just mileage, go back and read our Levels review.
We said it then and still believe it now: it may have been one of the best health decisions we made in 2025.
Levels combines labs, macro tracking, dietitian support, and continuous glucose monitoring into a single platform, giving athletes a clearer look at what’s happening under the hood — not just during workouts, but across recovery, fueling, and long-term health.
If you’re serious about your whole health and performance health, it’s worth the time.
See you next week.
Stay Moving!
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