Some snacks are just easy wins and for us, it is Chomps.

Every Wednesday, I’m guaranteed to be on the swim deck coaching with three things – the workout, my giant water, and a Chomps.

If I’m not constantly taking in, I get into a calorie deficit and fall behind. So when on the move, Chomps has been a go-to for a while. Good flavor and real ingredients. Not a grease bomb either. Just a solid protein hit to check off the macros.

And if you caught their IKON integration this winter, you know they’ve been showing up to fuel people like you and I.

Now they’re expanding the lineup with something simple but surprisingly overdue: chicken sticks.

It’s been nearly eight years since Chomps launched a new protein and though chicken is the most consumed protein in the U.S. (double that of beef) it barely shows up in the meat snack aisle. Despite the overall meat snack category continuing to expand, chicken accounts for just 1% of the $8.2 billion segment. That’s a massive gap.

Chomps is stepping into that gap with three flavors — Original Chicken, Nashville Hot, and Savory Breakfast — each delivering 12 grams of protein, 80 calories, zero sugar, and made from antibiotic-free chicken.

It’s the same formula they’re known for, just applied to the protein most Americans already eat. And for athletes who are picking about everything – SRAM v. Shimano or ASICS v. Nike, this is about options.

Not every training day calls for beef and not every morning needs carbs leading the way. Sometimes you just want something lighter, clean, and convenient.

We’ve yet to try but Chomps writes:

The Savory Breakfast flavor especially feels built for those early lift sessions or travel days when “breakfast” usually means whatever is closest.

The Nashville Hot brings actual heat.

The Original is simple and savory.

We like that it’s not trying to reinvent anything or be more than it is. It’s just taking a protein everyone already eats and delivering it in a way that fits real life. Like I said, for me, its the swim deck, on a flight, or even watching my kids flag football game.

Retail rollout begins in April and we’ll be rotating the chicken lineup into real training days and reporting back.

For now, we’re just glad there is something new for us chicken lovers.