Not everything that crosses our desk wows us but when we first got a glimpse of this press announcement, we thought:

“Hell yea, this probably looks very dope.”

But then when we read the press release and didn’t see any imagery with it, we thought:

“ok, now we’re just going to go look for this shoe.”

And after a few searches, we found it.

Ladies and gentleman, here is the Altra x PLEASURES Limited-Edition “Satellite” Flow 3 Running Shoe for $160.

I’m sorry, but, wut?

The press release says –

Long considered an outlier in the running world, Altra built its reputation by challenging conventional footwear design. Since 2015, PLEASURES has grown from a subcultural underground voice into a globally influential label, known for reinvigorating classic silhouettes with its punk‑infused vision and critically acclaimed collaborations.

I am in now way, shape, or form one to bash anybody’s creative thinking, or their spark and joy, but damn, man.

What the hell is unconventional about these?

And what is punk-infused about these?

Am I just missing it?

If you don’t know, PLEASURES is this kind of cool-kid street culture brand that is a bit edgy and certainly fashion forward. They did a collab with On last year (below) which was what I’d expect from this Altra shoe. But man, total swing and miss for me.

But seriously. We really like Altra and PLEASURES.

We just don’t get this one.

But maybe that’s just art.

Full Altra Press Release below

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Altra and PLEASURES Unveil Limited-Edition “Satellite” Running Shoe, Merging Technical Innovation and Underground Culture

Altra has teamed up with Los Angeles label PLEASURES on a limited-edition collaboration that merges technical running design with underground culture, and a shared instinct to question the status quo.

Long considered an outlier in the running world, Altra built its reputation by challenging conventional footwear design. Since 2015, PLEASURES has grown from a subcultural underground voice into a globally influential label, known for reinvigorating classic silhouettes with its punk‑infused vision and critically acclaimed collaborations.

“Our team has always had runners,” said Alex James, Co-Founder of PLEASURES. “Working with real running technology and the amount of research behind Altra gave us the confidence to get behind a performance shoe.”

Though rooted in different worlds, the collaboration reveals a natural alignment––Altra rethinking how running shoes should work with the body, and PLEASURES translating the bold, rebellious energy into a new modern expression.

The campaign explores the boundary between physical performance and artistic expression, reframing running as a living, evolving work of art—where motion, paint, sweat, and repetition dissolve the line between body and canvas. A fluid silver streak runs throughout, tracing energy in motion and reflecting the impermanence of the moment.

At the center of the collaboration is a limited-edition Altra Experience Flow 3 in “Satellite,” a metallic silver-blue inspired by the tone of satellites in orbit. Across the upper, silver paint accents streak like trails of speed, capturing the moment a runner becomes a fleeting blur.

Underneath the graphics sits Altra’s signature fit—low heel-to-toe drop and a roomy toe box—allowing the foot to move naturally and stay aligned.

This collaboration unites those worlds in a shoe crafted for runners who thrive on defying convention and redefining what performance can be.

The Altra x PLEASURES capsule will be available for purchase beginning April 14 in limited quantities through select retailers and online worldwide.

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About Altra

Altra isn’t just a shoe. It’s a promise. It all started when we hacked the typical running shoe, challenging industry convention by opening the toe box so your feet could splay naturally. Born from a passion for innovation and natural running, Altra designs footwear in Colorado that helps runners move more naturally. The Altra Fit allows toes to spread for enhanced comfort, balance

and strength, so you can Stay Out There™ for more miles and more years. #altrarunning #stayoutthere

About PLEASURES

PLEASURES was founded in 2015 with the goal of introducing and educating their customers about art, music & 90’s subcultures through clothing; while also bringing unique retail and artistic experiences to the masses.

A graphically charged and inclusive unisex brand based in Los Angeles, PLEASURES represents a new global movement in fashion.