Shout to all those who have stuck with Peloton for all these years. We love the workouts and it’s a fun way to mix up training. So this news feels really good and positive, especially if you’re a Spotify Stan too.

Today, Spotify announced a new fitness vertical — and buried inside the launch is something that deserves more attention than it’s getting. Spotify Premium users now have access to a continually growing catalog of more than 1,400 ad-free, on-demand Peloton classes as part of their existing subscription. No Peloton hardware required. No separate app. No additional subscription fee.

All right there for your choosing.

This isn’t a fitness app. It’s Spotify becoming the place where your workout already lives, much like Netflix has pain huge $$$ to put podcasts on their platform. They want to suck you in even deeper.

One App, One Subscription, No Excuses

The core pitch here is deceptively simple. The catalog spans outdoor runs, strength, cardio, yoga, and meditation — and none of it requires specialized equipment.

That last part is the whole game and wild if you think back to Peloton’s roots. Peloton built its brand around a $3,000 bike. What Spotify is offering is the instruction, the energy, and the programming, without any of the gear dependency. Peloton is for all intents and purposes a software company first.

To access the content, open the Spotify app on mobile, desktop, or your TV. Search “fitness” to open the Fitness hub, or find it in Browse all. From there, you can explore classes and curated playlists.

That’s it. If you already have Spotify Premium, you’re already in.

The Real Win: It Goes Where You Go

The traveling athlete has always had a friction problem.

As coaches, I’m always battling where my athletes are staying to get their workouts in and hotel gyms are hit-or-miss and running in an unfamiliar city at 6am has a different risk calculus.

This closes that gap. You can start a video workout on your TV, switch to audio on your phone for a run, and wind down with guided recovery on your smart speaker. It’s one experience across devices, with no friction or app-switching.

The cross-device continuity is the part that should matter most to busy people. Your workout doesn’t start and stop at a single screen anymore. It follows you through the morning.

And then there’s this: classes are available for offline download, so you can work out wherever you are. Board a flight. Land in a city with spotty Wi-Fi. Open the app. The class is there.

Why Peloton Said Yes

Peloton has been navigating a difficult few years since its pandemic-era peak. Its hardware business has cooled significantly, and the company has spent the better part of two years looking for ways to monetize its actual crown jewel, its instructor-led content and the community around it.

This deal makes sense on their end for exactly that reason. Distribution through Spotify’s user base is a reach no Peloton marketing budget could replicate on its own.

And according to the release, nearly 70% of Spotify Premium users work out monthly, and more than 150 million fitness playlists are active globally. The Spotify user is the Peloton user and vice-versa.

These are already motivated people and Peloton is just meeting them where they already are.

For Spotify, the move positions the platform as something bigger than audio. Spotify VP Roman Wasenmüller framed it directly: the company is expanding to become a “true daily wellness companion,” with fitness and partners like Peloton integrated into its video and audio ecosystem.

Get Started Now

If you travel for work and struggle to hold your training together when you’re away from home, there are a few immediate things worth knowing.

Like you do with podcasts or a Netflix series, download two or three classes before your next trip. Think strength, stretching, and a run. The offline access means none of it depends on hotel Wi-Fi.

If you’re already a Peloton member paying for the app separately, it’s worth evaluating whether the Spotify catalog covers enough of your programming to consolidate. We say, save money where you can. Even if you’re repeating workouts, they’re some of the best.

And if you’ve never tried Peloton because you never wanted the bike, well, now you have no excuse not to find out what the programming actually is.

Our Thoughts

This isn’t a flashy product launch as there’s no new hardware, no new interface to learn, and no subscription tier to unlock.

It’s just Spotify quietly becoming more useful to the people who were already using it to work out and then handing them 1,400 expert-led classes to replace the YouTube rabbit hole they were falling down anyway.

But. Is this just the first step by Spotify to justify another subscription increase? Only time will tell but if they do, then our thoughts on this partnership change. But now. For the time-starved, the frequently-traveling, and the people trying to protect their fitness routine from the chaos of a full schedule, this is a noteworthy update..

Staying on track with your workouts has never been easier.