Zwift just launched Zwift Plus, and our blood pressure spiked the second we saw that word. “Plus” is almost never code for “cheaper,” and your credit card statement already looks like a streaming-service graveyard.

Ugh. another subscription that is spiking north?

So let’s get the painful part out of the way:

Zwift Plus will run you $29.99 per month. And given we pay, $19.99, that’s roughly $10 more.

Once we got past the sticker shock, and read the whole announcement; Zwift is really swinging on two things: a training coach and a way to escape the Matrix.

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Zwift Coach. A Plan that Bends to Your Training

Zwift Coach looks to plan around your training and capabilities; building a personalized training plan around your goal, your schedule, your experience, and the way you like to ride. All you have to do is answer a few questions, set a goal, and it does the rest. Under the hood, it pairs peer-reviewed sports science with anonymized power and heart rate data from millions of Zwift riders.

The part we like is that it isn’t an ERG-only workout machine. Zwift says 63% of Zwifters mix up their activities, and just 13% do structured workouts exclusively. So the plan pulls from workouts, routes, RoboPacers, and even events.

Unlike other AI training programs we hear bad things about, Zwift Coach is supposed to flex with you. Say you blow up your legs at Tour of Watopia or bail on Tuesday’s intervals for a group ride? It prompts you to adapt and auto-adjusts. You also get feedback right after the ride in a new Coach Analysis tab, plus guidance in the Companion app and in-game.

Zwift Video. Escape the Matrix for the Outdoors

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Most people I know who say they hate Zwift is because of the cartoon world they have to watch for hours on end.

Zwift Video swaps the cartoon worlds for real-world, high-definition filmed routes. It launches with 21 routes across six countries, totaling 385km, from Col du Galibier and Sa Calobra to the Lofoten Islands in Norway, Southern Utah, the Scottish Highlands, and more.

You still get the Zwift stuff you know: PowerUps, segment leaderboards, HoloReplays, XP, even the Blimp. Every route is lappable, and you can match any workout to any route. Plus you’re sharing the road with other riders, so no sad, solo suffer-fest. Use it like you normally would, but with cool real-world backdrops. New routes start dropping in the new year.

The Fine Print

• Price: $29.99 per month.
• New Zwifters get a 14-day trial of everything in Plus.
• Existing members can opt in for a limited-time 1-month free upgrade at launch.
• Globetrotter Challenge: ride the 10 routes by Feb 1 for a kit and bonus XP.
• Zwift Video is exclusive to Plus, which is where all 21 routes live.

So, is Zwift Plus worth it?

We’re still side-eyeing the dreaded four letter “Plus” word and that price tag isn’t going to win over the subscription-fatigued, but if you are a loyal Zwifter through and through, a coach can have some real appeal. And the Video to me is the coolest. We actually can’t wait to try that.

But for now, when you get that free two-week or one-month trial pushed your way, why not give it a whirl and see if you need to cancel a different subscription to afford this one.