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What We Dive Into

This week we sit down with Shane McGrotty, co-founder and co-CEO of REP Fitness, who started the company with his brother Ryan in 2012.

At the start, they went from days with zero customers, and a shared desk where one of them was pretending to be the shipping department, to a global brand with showrooms on two continents and a deal to outfit F45 gyms worldwide.

In a world where brands cash out and sell to private equity, REP is still family owned and debt free, and it still makes decisions based on what’s best for its customers and its team. Shane tells us why that matters, what they did when the whole world wanted a dumbbell in 2020, and why he calls it a “15-year overnight success story.”

It’s a refreshing reminder that you can build something big without losing the plot. Plus a first look at what’s next for REP, including how their curved treadmill nearly made their fittest employees puke.