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Listen on the Go

What We Dive Into

This week we’re joined by Greg Castro — Kiprun’s US Marketing Lead and a former Puma marketing exec — who’s spending his days trying to convince American runners that Kiprun is worth a second look.

But first we talk about Kiprun striking gold when Kiprun athlete Blandine Canino smashed the women’s course record — and describes the whole scene as something you genuinely can’t explain until you’ve stood in that finish-line tunnel yourself. We get into how that one win instantly changes the conversation with retailers, why trail is quietly capturing market share, and the very real challenge of launching a brand nobody’s heard of in a country obsessed with brands like Nike, On, and ASICS.