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About

In this episode, Scott and Anthony step away from the guest chair and turn the mic on themselves.

Three months into building Front Pack as a media company, we share the real numbers — website traffic, newsletter growth, and the open-rate jump that came from switching platforms.

We also go inside our newest project: a docuseries following Anthony’s first-ever trail race, the Rut Run 50K in Big Sky, Montana, including how we’re structuring the episodes, chasing a title sponsor, and what it actually costs to shoot something like this from scratch.

Then we break down three stories shaping the industry right now: Garmin’s acquisition of TrainingPeaks and TrainHeroic (and what it might mean if you’re not on a Garmin), Fuel Goods’ new personalized training and nutrition platform, and the just-announced Nike x Hyperice Air Zoom Hyper Slide recovery shoe.

If you’ve ever wondered what it actually takes to build a media brand in endurance sports from the ground up, dive in.