The Professional Triathletes Organisation (PTO) announced a new partnership with Meta to become the ‘Official AI Wearables Partner’ of the T100 Triathlon World Tour. 

The innovative collaboration will see Oakley Meta Vanguard and HSTN Performance AI [Athletic Intelligence*] glasses used on the T100 Triathlon World Tour to open up new storytelling possibilities for triathlon. 

By using first-person video capture, fans will experience both professional and amateur racing from inside the action and see completely new perspectives that will bring audiences closer than ever to the demands and energy of the sport.

“We are very excited to be announcing this partnership,” said PTO Chief Commercial Officer Stuart Ramsey.  “Meta aligns perfectly with our desire to use innovation to transform the sport of triathlon and champion the journey of every triathlete. It represents an exciting step forward in how cutting edge technology can support endurance athletes while making triathlon more engaging and accessible for fans worldwide.”

“We already know that triathletes use wearable technology to help improve their performance and train smarter. But one of the biggest benefits of the Oakley Meta Vanguard glasses is the hands-free performance, which enables you to capture footage of your training and then racing. Beyond the athletes themselves wearing them, we’ll also be getting friends and family involved as well as race officials.” 

Dutch triathlete Lotte Wilms wearing Oakley Meta Vanguard glasses during the recent Spain T100 Triathlon

Professionals competing on the T100 Triathlon World Tour have already captured and published footage post race of themselves in race situations. Here is New Zealand’s Kurt McDonald at last month’s Sokin T100 San Francisco Triathlon https://www.instagram.com/p/DZkWPimNChM/ where he wore Oakley Meta Vanguard glasses on his 18km run. 

Whilst keen Age Grouper, Travis Mundell, tried out a pair during the amateur Sokin Escape From Alcatraz Triathlon and then published this video celebrating his ‘escape’: https://www.instagram.com/reel/DZ58J4OgDWK/?igsh=Mzl3M3NqNmR0bzVo 

Designed specifically for endurance athletes, Oakley Meta Vanguard and HSTN glasses combine Oakley’s industry-leading sports performance eyewear with Meta’s advanced AI and connected technology platform. 

*Athletic Intelligence is not about the tech itself, but about what Oakley Meta Vanguard and HSTN Performance AI glasses give athletes. Athletic Intelligence sharpens vision, fuels decision making, and amplifies performance in the moments that matter most. So athletes can reach their athletic potential.

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For Further Information:

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the ‘official World Championship for long distance triathlon’. This is part of a 12-year strategic partnership with the sport’s international governing body to develop the sport and it will grow further in 2027 with the launch of the new Triathlon World Tour. The T100 Triathlon World Tour is a season-long schedule of World Championship level races competed over 100km (2km swim, 80km bike and 18km run), where the world’s best triathletes go head-to-head in iconic locations. In 2026, the T100 Tour will deliver its 9-stop T100 Race To Qatar to: the Gold Coast (21-22 March), Singapore (25-26 April), Spain (23-24 May), San Francisco (6-7 June), Vancouver (15-16 August), French Riviera (19-20 September), Dubai (12-15 November), Saudi Arabia (November) & Qatar (11-12 December).  T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to first-time swim, bike and run participants taking on single discipline, untimed events. For more information visit www.t100triathlon.com

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World Triathlon 

World Triathlon is the international governing body for the Olympic and Paralympic sport of triathlon and all related multisport disciplines around the world, including duathlon, aquathlon, cross triathlon and winter triathlon. Triathlon made its Olympic debut in Sydney 2000, with a third medal event, the Mixed Team Relay, added to the programme at Tokyo 2020, while para triathlon was first added to the Paralympic programme at Rio 2016. World Triathlon is proudly committed to the development of the sport worldwide, with inclusion, equality, sustainability and transparency at our core as we seek to help triathletes at all levels of the sport to be extraordinary.