The IRONMAN Group has announced a new partnership with Coppertone, designating it as the Official Sunscreen of the IRONMAN North American Series.

The collaboration involves the international sun protection brand and the endurance sports organiser, with a focus on supporting athletes at IRONMAN and IRONMAN 70.3 events across the US and Canada.

As part of the agreement, Coppertone Sport products will be featured on-site at select events throughout North America. Athletes and spectators will have access to the sunscreen products at the official IRONMAN merchandise tents.

The partnership includes integrated brand activations across event venues and digital platforms. The initiative is intended to reinforce the importance of skin protection during the long periods of sun exposure associated with triathlon training and racing.

Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group, said “We are thrilled to welcome Coppertone as the Official Sunscreen across our North American series of events. Our athletes train and compete in some of the world’s most demanding outdoor environments, and having a trusted brand like Coppertone by their side helps ensure they can perform at their best while protecting their skin from the sun. This partnership reflects our shared commitment to supporting active, outdoor lifestyles, and we look forward to delivering meaningful benefits to our athletes together.”

The IRONMAN Group is a major operator of participation sports, managing a portfolio that includes the IRONMAN Triathlon Series, the IRONMAN 70.3 Triathlon Series, and the UTMB World Series. It operates events in over 50 countries.

Coppertone is owned by Beiersdorf, an international skin care company headquartered in Hamburg, Germany. The Beiersdorf portfolio also includes brands such as NIVEA and Eucerin. In the fiscal year 2025, Beiersdorf reportedly generated sales of €9.9 billion.

Tracy Feehan, VP of Marketing at Coppertone, said “IRONMAN races represent one of the ultimate tests of endurance, not only for athletes but for the products they depend on. From long training days to race-day conditions marked by heat, sweat, and prolonged sun exposure, Coppertone’s Sport line is designed to perform when it matters most – helping athletes stay protected so they can focus on their race.”

Andrea Mondoni, General Manager at Beiersdorf, added “At Beiersdorf, caring for skin is at the core of everything we do. Coppertone has protected people’s skin for generations, and partnering with IRONMAN brings that skin care expertise to the forefront in a setting where sun exposure is a real and constant factor. It reflects our commitment to developing sun care products people can rely on – whether they’re competing at the highest level or spending time outdoors every day.”

The IRONMAN North American series of events often takes place in regions with high UV indices, making sun protection a significant logistical consideration for organisers and participants alike.