Listen on the Go

What I Dive Into

It all started with a cold email, a mystery itinerary, and a very short packing list.

In this episode, Scott recaps one of the wildest invites Front Pack has ever received: a 48-hour research expedition in the Moab desert with Nike ACG.

ACG Research Mission 01 was a product showcase with a twist: put the gear through the extremes, from 107-degree days to chilly desert nights. No cell service, no showers, and no idea what was coming next.

This is part adventure story, part behind-the-scenes look at how a brand like Nike builds an experience.