Make Your Impossible Possible 

Does This Sound Familiar?

If this is you, you’re not alone. 

Thousands of Athletes want an online home and have told me so the last few years. 

What If there was an extraordinary community filled with Athletes helping unlock each other's dream of simply getting started, going big, staying motivated, and or fulfilling their impossible?

I was there and you do not need to settle for the status quo.

You can level up to be your best self - happy, healthy, and hitting your goals.

Most importantly, you can do it with the help of others who have been at the starting line too.

FACT: You look in the mirror and see so much more potential than you’re putting out into the world.  

My guess is you are ready to change!

I’m Scott Baldwin - founder of Front Pack and I’m here because I was in your shoes. 

If you’re reading this - you’re probably like me: ambitious, driven, and committed to being around those that bring positivity to my life. 

I hit a milestone birthday but hated what I saw in the mirror. I was by all means successful in life, family, and my career but something was missing.

Sports have always been a great unifier for me. They’ve taught me how to live a healthier life, work as a team, be a leader, build confidence, and develop long lasting friendships. But as I got older, being an athlete took a back seat to titles like account executive, vice president, husband, and father. 

One thing always remained. Endurance sports + community have always given me a sense of purpose, and kept me motivated. Whether it’s at the starting line of a 5K or finishing an IRONMAN, the real life community these sports bring to my life lift me in ways so many others can’t. They’re supportive, unselfish, positive, and irreplaceable.

56% of athletes are less likely to quit when surrounded by a community

But online, the endurance community is fragmented across multiple social networks that are as broad as they are drab. Authenticity online is wildly undervalued and has eroded to become a tired venue for vanity, clout, negative, and sterile interactions. I tried Reddit but hated that you had no idea who you were talking to. I tried Facebook but grew frustrated at the negativity towards beginners. I tried Instagram but quickly grew tired of the smoke and mirrors. 

Which is why I’ve created an opportunity for endurance athletes to jump into…

You Might Have Seen Us On 

A community built entirely to unite and motivate endurance athletes in pursuit of meaningful connection, education, wellness, and accountability.

Since 2009, when I did my first triathlon, I’ve been in search of the same real-world community online. Endurance sports bring together athletes from all walks of life, with different backgrounds and abilities. We train, we prepare, and we come together to root on each other to do impossible things—our impossible things!

At the start of 2024, I created the Front Pack newsletter, a weekly breakdown of everything that happens in running, cycling, and triathlon. I made it digestible. I made it humorous. And I mixed in interviews with pro athletes, education, and tips. 

It took off. People emailed and commented that they found it informative, motivating, and something nobody else was delivering online. 

It was a bright spot in our athletes' weeks. It brought them what they wanted from the endurance world. 

It was the first small step in building something much bigger and impactful. 

I emailed athletes asking if I could interview them about endurance sports and community. “Yes!” was their response. 

From these interviews, common themes started popping up.

Athletes want a platform to

• ⭐ Be their true selves. From vulnerable to courageous to downright curious.
• ⭐ Stay motivated and encouraged. So many had quit because they felt alone.
• ⭐ Network based on their professions and interests. Existing platforms don’t allow connection through hobbies that might result in professional opportunities.
• ⭐ Be real. Less anonymity, negativity, and clout chasing.
• ⭐ Get educated from experts in their fields. From academia to coaches, doctors, authors, and fellow athletes.
• ⭐ Join a team. To be a part of something bigger. Meet for group activities, events, weekly video calls.
• ⭐ Sell equipment like treadmills, bikes, and more to other athletes without the hassle of being spammed, tricked, or conned.
• ⭐ Have a female-to-female connection; a place to discuss their very specific training and race experiences. Full stop.

I was inspired to see my hypothesis was grounded in truth. A newsletter delivers weekly news.  A platform delivers on authenticity, inspires, and creates real connection.

We call this magical place, Front Pack.

Front Pack is a term indicating that you’re at the front of a race. 

Being in the front pack is never guaranteed but something everyone works hard for. It’s a place I strive to be in life, and sport. You get there by continually growing, pushing, learning, and relying on others.  

Front Pack is not just another social network. It’s a lifestyle destination for the endurance community who want real human connection, to up level their personal growth, and create motivational accountability with others like them. 

It’s for those who want education, positivity, and results.

Testimonials

What Our Athletes Are Saying 

“As an OG member, first to the Front Pack newsletter and now the platform, I love the social and networking aspects. I can meet new people locally or when I’m traveling. It’s really a no-brainer, I get way more value out of it than what it costs me each month.”

Three simple steps to get started today

Did you know?

Does This Sound Familiar?

If this is you, you’re not alone. 

Thousands of Athletes want an online home and have told me so the last few years.

I was there and you do not need to settle for the status quo.

You can level up to be your best self - happy, healthy, and hitting your goals.

Most importantly, you can do it with the help of others who have been at the starting line too.

FACT: You look in the mirror and see so much more potential than you’re putting out into the world.  

My guess is you are ready to change!

I’m Scott Baldwin - founder of Front Pack and I’m here because I was in your shoes. 

If you’re reading this - you’re probably like me: ambitious, driven, and committed to being around those that bring positivity to my life. 

I hit a milestone birthday but hated what I saw in the mirror. I was by all means successful in life, family, and my career but something was missing.

Sports have always been a great unifier for me. They’ve taught me how to live a healthier life, work as a team, be a leader, build confidence, and develop long lasting friendships. But as I got older, being an athlete took a back seat to titles like account executive, vice president, husband, and father. 

One thing always remained. Endurance sports + community have always given me a sense of purpose, and kept me motivated. Whether it’s at the starting line of a 5K or finishing an IRONMAN, the real life community these sports bring to my life lift me in ways so many others can’t. They’re supportive, unselfish, positive, and irreplaceable.

Since 2009, when I did my first triathlon, I’ve been in search of the same real-world community online. Endurance sports bring together athletes from all walks of life, with different backgrounds and abilities. We train, we prepare, and we come together to root on each other to do impossible things—our impossible things!

At the start of 2024, I created the Front Pack newsletter, a weekly breakdown of everything that happens in running, cycling, and triathlon. I made it digestible. I made it humorous. And I mixed in interviews with pro athletes, education, and tips. 

It took off. People emailed and commented that they found it informative, motivating, and something nobody else was delivering online. 

It was a bright spot in our athletes' weeks. It brought them what they wanted from the endurance world. 

It was the first small step in building something much bigger and impactful. 

I emailed athletes asking if I could interview them about endurance sports and community. “Yes!” was their response. 

From these interviews, common themes started popping up.

• ⭐ Be their true selves. From vulnerable to courageous to downright curious.
• ⭐ Stay motivated and encouraged. So many had quit because they felt alone.
• ⭐ Network based on their professions and interests. Existing platforms don’t allow connection through hobbies that might result in professional opportunities.
• ⭐ Be real. Less anonymity, negativity, and clout chasing.
• ⭐ Get educated from experts in their fields. From academia to coaches, doctors, authors, and fellow athletes.
• ⭐ Join a team. To be a part of something bigger. Meet for group activities, events, weekly video calls.
• ⭐ Sell equipment like treadmills, bikes, and more to other athletes without the hassle of being spammed, tricked, or conned.
• ⭐ Have a female-to-female connection; a place to discuss their very specific training and race experiences. Full stop.

I was inspired to see my hypothesis was grounded in truth. A newsletter delivers weekly news.  A platform delivers on authenticity, inspires, and creates real connection.

Front Pack is a term indicating that you’re at the front of a race. 

Being in the front pack is never guaranteed but something everyone works hard for. It’s a place I strive to be in life, and sport. You get there by continually growing, pushing, learning, and relying on others.  

Front Pack is not just another social network. It’s a lifestyle destination for the endurance community who want real human connection, to up level their personal growth, and create motivational accountability with others like them.

It’s for those who want education, positivity, and results.

Front Pack builds a strong community for athletes of all levels to connect, learn, and grow together towards their goals. Join us!

What If there was an extraordinary community filled with Athletes helping unlock each other's dream of simply getting started, going big, staying motivated, and or fulfilling their impossible?

56% of athletes are less likely to quit when surrounded by a community

But online, the endurance community is fragmented across multiple social networks that are as broad as they are drab. Authenticity online is wildly undervalued and has eroded to become a tired venue for vanity, clout, negative, and sterile interactions. I tried Reddit but hated that you had no idea who you were talking to. I tried Facebook but grew frustrated at the negativity towards beginners. I tried Instagram but quickly grew tired of the smoke and mirrors. 

Which is why I’ve created an opportunity for endurance athletes to jump into…

A community built entirely to unite and motivate endurance athletes in pursuit of meaningful connection, education, wellness, and accountability.

Testimonials

What Our Athletes Are Saying 

Front Pack builds a strong community for athletes of all levels to connect, learn, and grow together towards their goals. Join us!

Three simple steps to get started today

WELCOME TO

FRONT PACK

Join a highly motivated community of endurance athletes pursuing connection, motivation, growth, and accountability. 

WELCOME TO

FRONT PACK

Join a highly motivated community of endurance athletes pursuing connection, motivation, growth, and accountability.

Does This Sound Familiar?

If this is you, you’re not alone. 

Thousands of Athletes want an online home and have told me so the last few years. 

Does This Sound Familiar?

If this is you, you’re not alone. 

Thousands of Athletes want an online home and have told me so the last few years.

Athletes want a platform to

Does This Sound Familiar?

If this is you, you’re not alone. 

Thousands of Athletes want an online home and have told me so the last few years. 

Does This Sound Familiar?

If this is you, you’re not alone. 

Thousands of Athletes want an online home and have told me so the last few years.

What If there was an extraordinary community filled with Athletes helping unlock each other's dream of simply getting started, going big, staying motivated, and or fulfilling their impossible?